1. Reposting content from mashable.com.

    Mark Kaufman about a “successful, deceptive PR campaign”. Eye-opening.

    British Petroleum, the second largest non-state owned oil company in the world, with 18,700 gas and service stations worldwide, hired the public relations professionals Ogilvy & Mather to promote the slant that climate change is not the fault of an oil giant, but that of individuals.