1. Reposting content from mashable.com.

    Mark Kaufman about a “successful, deceptive PR campaign”. Eye-opening.

    British Petroleum, the second largest non-state owned oil company in the world, with 18,700 gas and service stations worldwide, hired the public relations professionals Ogilvy & Mather to promote the slant that climate change is not the fault of an oil giant, but that of individuals.

  2. Liking content from css-tricks.com.

    Sarah Drasner, killin’ it over at CSS-Tricks:

    When a site is done with care and excitement you can tell. You feel it as you visit, the hum of intention. The craft, the cohesiveness, the attention to detail is obvious. And in turn, you meet them halfway. These are the sites with the low bounce rates, the best engagement metrics, the ones where they get questions like “can I contribute?” No gimmicks needed.

    Struck a cord with me, so true! Some links in the comment section are also pretty good:

    I remember websites with a statement, character, attention to detail, playfulness, boldness, and rough edges. What I don’t remember: websites chasing the next web trend, trying to be like everyone else, mere manifestations of the insubstantial.

    I think that’s why I also love Heydon Pickering’s website so much. It’s so playful and thoughtful. Everything seems to be done with intention. And that makes me smile.

  3. Liking content from blog.easterseals.com.

    Beth Finke:

    I never got to the part where I was supposed to give them a call. The emojis got in the way.

    You can easily fuck up accessibility by over- or misusing them. Thanks for these simple tips, Beth.